POV: Interview with John Barker, Founder of Barker DZP | The Agency Post

Recently, The Agency Post ran an interview with our classmate, John Barker, about John’s New York ad agency.  Click the link below for the whole article.

  

POV: Interview with John Barker, Founder of Barker DZP

By:Jami Oetting Date posted: September 4, 2013

Tell us about Barker DZP and what differentiates it from other agencies.

We call ourselves “The Agency: Reintegrated” because Barker was founded to bring the marketing disciplines back together again. It’s why we have branding, advertising, interactive, social, mobile and content production all under one roof. We came from big agencies, and we saw how multiple profit centers competing for client budgets distracted and sapped the energy out of good people. We are one agency. It lets us focus on the big ideas that make a real impact in the marketplace because we’re not bound by any single discipline, media or genre. And the results can be genuinely enormous. We’re not the kind of agency you hire to get a 4 percent or 5 percent lift; we try to add a zero to that. We’re fairly aggressive.

For more of the interview, click here:

POV: Interview with John Barker, Founder of Barker DZP | The Agency Post