More Yalies Needed to Help People Make Wise Health Decisions

Elliot Turrini reports that he and fellow 1987 classmates Rob Long, Graham Anderson, and Cliff Simpson are trying to develop a more effective approach to proactive health, which will make it easier for people to eat right, exercise, build strong relationships, and keep their minds sharp. Too many Americans are making unwise health decisions, creating billions in preventable health care costs. The guys have found that neuroscientific advances are shedding light on why people "just can't do it," revealing that the unhealthy American environment has "trained" many of our brains towards unhealthy actions. They are passionate about addressing this problem, and they'd appreciate any and all help from the Class of 1987. Their effort involves combining the science of behavioral change (both neuroscience and psychology); entertainment (particularly video humor); and web and collaborative technologies -- which means there are lots of ways to contribute. You can contact them at Elliot@CollaborativeHealth.net. If you help, Rob Long promises to make you laugh.