News from Tim Calkins

Tim Calkins wrote to me to let us know what he is up to. He writes: "I'm currently clinical professor of marketing at Northwestern University's Kellogg School of Management. I teach marketing strategy and branding. My new book is called Breakthrough Marketing Plans. It is a short, simple guide to creating a good marketing plan. I saw the need for the book when teaching MBA students; people really struggle to create a good plan, and th existing guides are not that helpful. The book has been well received so far. It seems to have touched a nerve...people really are trying to create better, more focused plans in this tough economy." Tim's websites are: www.breakthroughmarketingplans.com and www.timcalkins.com.